If WooCommerce is by far the ideal solution to add the e-commerce function to your WordPress, there are some small elements and optimizations to do to get the best.
Why choose WooCommerce?
It is clearly the reference plugin for e-commerce with WordPress! Supported by WooThemes, with no less than 350 extensions, WooCommerce is leader in its segment.
Effective, supported and developed
Reagent in case of security breach
Large selection of extensions & add-ons
Many themes available
Finally solutions for CB France
Need to pay for extensions ++
No free support: /
Primordial to stay permanently up to date (Pbs theme / woo)
WooCommerce and SEO
If WordPress is often called “SEO Friendly”, it must be optimized for it to give full measure, WooCommerce is no exception
Do not forget the noindex, follow!
All pages of your WooCommerce should not be indexed! I speak mainly pages useful to the operation of your ecommerce but totally useless from an SEO point of view.
Poor and without content, these should absolutely be placed in “No index / Follow”. This is particularly the case for the following pages:
confirmation / refusal payment
wish list and / or comparative
SEO: Decrease the number of links and URLs
To limit and avoid diluting the popularity of your pages by pagination, you can simply increase the number of products displayed (20 instead of 10) per page (ex: //mysite.com/shop/category-product/page/ 2 /).
Also beware of add-ons such as Whislist and / or Compare (wish list and comparative) which weigh down and add URLs like “/xxx-ajax.php? Action = add_to_ wishlist & add_to_wishlist = 512 »
SEO : Plugin SEO WooCommerce by Yoast
Yes, there is the SEO plugin by Yoast but not only! Remember to add the excellent plugin Yoast WooCommerce SEO that significantly improves the data and the indexing of your WooCommerce engines by including in the SERPs:
the brand of the product
SEO: Content and Related Articles
Do not just limit yourself to products and their descriptions! Feel free to produce offline content and write tutorials, news, FAQs and other articles because the weight of these will come serve your products.
You can then use YARPP to manage your related articles and create a real interaction between your products and your articles. To implement your products in your articles, you can either modify YARPP or use the WP Related Item plugin.
The speed of your WooCommerce
The speed of your site is paramount, that of your WooCommerce is just as important. To make it simple, on shared hosting OVH with 20 products displayed on the home, we get the catastrophic rating of 58/100 via PageSpeed Insight …
Suffice to say that it will do better, 2 solutions are available to you, change hosting WordPress or cache. On this last point, you must make sure you never cache the following pages:
basket / payment
cart / checkout
For a better user experience, you will also need to increase the memory allocated to PHP from 40 to 64 MB, indeed WooCommerce is greedy …
What’s missing …
If we can very well run WooCommerce as soon as it is installed, we will soon be running out of functions, for example:
More ergonomic product management (volume, price)
Import / export management
Editing and sending PDF invoices
a relaunch of customers to obtain an opinion
Propose a waiting list products out of stock
The management of possible subscriptions
A synchronization with POS / ERP
And what he proposes in plugins …
But WooThemes has everything planned and there are many plugins available from 29 to 199 USD that can fill these gaps:
Gravity Forms: In addition to Woo, it will add items to your products (with auto calculation)
PDF Invoices : To automatically generate and send PDF invoices to your customers, you can also batch upload these invoices for your accounting.
WooWaitlist : A product is out of order? Allow your customers to register on the waiting list and receive an email as soon as it is back in stock.
MailPoet : Using the automatic newsletter, send coupon codes to predefined lists and periods, and why not a request for feedback on product?
Subscriptions : The plugin by Woo which allows to manage the subscriptions by week, by month, by year with recurring payment. Excellent, a plugin must have!
Product CSV Import : Import a whole list of products in CSV format with one click. Useful if your customer sends you a catalog of more than 100 references …
Smart Manager : As soon as your products start to be numerous, it is the plugin that makes your life easier and management, changes in stocks, variations, prices … Everything is there!
Woo Integrator : To simply link your CRM or POS, a way to manage, your accounting, your stocks between physical store and ecommerce, etc …
And the list could have continued to grow as the plugins offered by Woo are numerous
Having a WooCommerce shop does not require any special skills but to boost it, you will need these tips.
No matter how big your online store is, having good search engine optimization is essential to your success. Physical stores can rely on ranking to gain more from their customers, but online competition presents a much bigger challenge.
Write a product description :
Many WooCommerce users neglect product descriptions. Often, their descriptions are too generic or too short. But, you should know that Google promotes content that is more than 300 words, the length of the content is very important.
Your online visitors must learn enough about the product to want to buy it, which then leads to conversions.