You have installed WordPress on your server and are looking to turn it into e-commerce? (click here if not yet )Follow the guide and discover how to install woocommerce and create an e-commerce with WordPress by configuring WooCommerce, one of the most popular e-commerce plugins.
Table of Contents
What is WooCommerce?
WooCommerce is one of the most popular WordPress e-store extensions .
To help you configure this module, we will learn how to configure it step by step. This tutorial will be divided into 3 parts to allow you to move at your own pace in the installation of your online store with WordPress.
1 – Installing the WooCommerce extension
2 – How to make the configurations to start
3 – How to integrate products to your e-commerce
wordpress ecommerce – E-commerce hosting :
We start from the beginning, why choose WordPress for this e-commerce? Because of its simplicity for the end user, far from gas plants, WordPress is very easy to handle and the Shop Manager or Shop Manager can, in just a few hours of training, add himself. his articles, his products, follow his orders, etc …
Then the number of references produced being less than 1000 pieces (without taking into account variations: colors, sizes, etc.), it is very easily manageable via the WordPress interface. That being said, let’s take a look at the technical prerequisites for this installation:
Hosting : Although it is possible to run an e-commerce on a shared server … I advise you to provide the appropriate budget for hosting on dedicated server (from 19 € per month for the cheapest)
CMS retained : WordPress of course and in its latest version,
An e-commerce plugin : Native WordPress is not an ecommerce CMS, so you have to add a plugin that will perform the transformation. see the list of ecommerce plugins.
Install WooCommerce extension
To install WooCommerce the easiest method is to use your WordPress dashboard.
Click on “extension” and then on “add”. It should be noted that you must first install Worpress and not go to the WordPress site to create your e-commerce.
Go to dashboard/plugins/add new
you have to type “WooCommerce” in the search bar and then press “enter”.
Once “WooCommerce” found, click on the “Install” button then “Activate”.
You arrive at the WooCommerce configuration wizard.
Enter the address of your store and the type of product sold. Click on “Let’s go!”
Choose your payment methods then click on “Continue.
Select any extras then click “Continue”.
You can then choose to activate the JetPack plugin for your WooCommerce store.
If you do not want to activate it, click on “Skip this step”.
choose your shipement method and then “continue”
And now, WooCommerce is installed!
we will finish configuring WooCommerce. To do this, return to the dashboard of your WordPress site.
It is essential to proceed to the last configurations that will be used for each order placed on your site. This part is certainly tedious but essential to the good management of your shop.
Go to WooCommerce and then to “Settings”.You arrive on a dashboard that includes several tabs:
Let’s start by configuring “General”.
You find the address you entered when installing WooCommerce.
Check the address of your shop, select the options for your store and configure your currency. This information is essential to indicate the location of your e-commerce, the countries where you want to deliver and the currencies accepted.
Do not forget to click on “Save Changes”.
In “Products” you will find several sections:
“General” which allows you to configure the display the dimensions of your products as well as customer reviews
“Inventory” allows you to manage your stock and to be notified when a product is out of order. This feature is therefore particularly important.
“Downloadable Products” will allow your customers to download online books, music or videos. We advise you to choose the default option “force download” so as not to saturate your server.
The “TAX” tab also consists of several sections:
“TAX Options” allows you to choose the display of your products and configure the calculation of TAX. If you decide to add additional TAXES classes, these will be added in the sections which will allow you to configure them.
“Standard Rates” allows you to choose the TAX rate applied to your WordPress Store.
We arrive then, slowly but surely, at the tab “Expedition”.
It allows you to configure delivery areas on which you can apply shipping methods and specific rates. Do not skip the configuration of this tab as it is very important for your customers.
The options then suggest you to choose your delivery areas, check the delivery options and define classes to group your products.
“Order” allows you to secure your shop.
Here again the configuration is very important. You can protect your shop with “HTTPS”. To install it, ask our WordPress freelancers .
Then configure the accepted payments, such as Paypal, Carte bleue, transfer, by clicking on the specific sections.
Then click on “Accounts and privacy ” which is also essential for your customers since this tab will allow each of your buyers to be able to modify his order or his delivery information and generate a password and an identifier.
The last step Is the “E-mails” tab. You will need to write the different mails used at all stages of the order.
You will also be able to configure your email template.
Add products to your e-commerce
We now come to the point, namely the online products that you will offer on your WordPress ecommerce.
To begin, click on “products” and then on “add products”.
You will then be asked to fill out the following fields:
Take great care when describing your product as well as adding related items as this information will allow you to give your buyer the desire to buy what you sell.
You can also add media to your description by clicking “add media” at the top of your product description text window.
Do not forget to add a picture of your product by clicking on “Define the product image” on the small tab on the right of your page.
Remember that on the web the visual counts enormously, so it is essential to add videos, or more simply photos of your products.
That’s it ! If you have followed this tutorial, you are now the proud owner of a functional and attractive WordPress e-commerce! Remember that you can also add many additional plugins.
Warning: Before installing your WordPress theme we recommend that you check the compatibility of your theme with the WooCommerce plugin to avoid bugs.
wordpress ecommerce – WooCommerce Plugin – What else ?
Well it is true that there is choice in e-commerce plugins for WordPress, but I have a clear fondness for WooCommerce. Indeed, the latter supported and developed by WooThemes takes a step ahead, both from the point of view of the native functions that extensions proposed.
Note that this ecommerce plugin is free in its basic function and with a little imagination and elbow grease, it is really not necessary to buy extensions proposed by WooThemes.
Among the essential features of WooCommerce are mainly:
-Compatible with all WordPress themes
– Product Management (Prices, VAT, Variations)
– Inventory management (alert threshold)
– Management of discount coupons
– Order tracking (sending, claim, delivery)
– PayPal integration
– Delivery Management (5 native modes)
– Detailed reports and statistics
– Follow-up and customer registrations
– Emails of order, invoice, sending
– Automatic creation of e-commerce pages
– Etc … and I forget about it;)
Tip: First install WordPress (logic) then WooCommerce and set it up, finally install your theme. Indeed, some WP themes need to respect a well defined order in the installation procedure.
wordpress ecommerce – is Premium theme e-commerce essential ?
The question arises … especially since WooCommerce can work with almost any theme … but if you do not have enough knowledge of CSS and little time before you, then the premium solution is to consider.
The e-commerce WordPress themes are much more expensive than the so-called traditional themes, you will have to spend on average between 45 and 65 dollars to offer you one.
Pros : A theme that integrates perfectly ecommerce, a neat CSS and sometimes bonuses such as a price comparator, Wishlist, Visual Composer or Slider Revolution.
Disadvantages : The price much higher than an ordinary template and sometimes surprises in case of bad choice (coding, bugs, compatibility, slowness).
Tip: Before buying, make sure that the theme is compatible with the latest version of WP, but also with WooCommerce. For your premium themes, the ThemeForest platform (currently 122 themes just for Woo) much more than WooThemes.
wordpress ecommerce – Useful plugins :
The basic WooCommerce plugin, that’s it! Let’s look at the plugins you should add to your WordPress e-commerce :
WordPress SEO by Yoast : Essential, however, be careful with the settings related to your ecommerce. In addition to the usual articles, pages, categories, it will be necessary to think about configuring the products and their categories. Suspicion, an error can annihilate your SEO efforts. There is a paid version for Woo, SEO WooCommerce but it is very close to Yoast for a similar benefit.
Plugin de cache : Even on a dedicated one it’s useful, it speeds up the site. Remember not to cache pages / basket / and process / command /. I recommend Quick Cache, for the more technical there is W3 Total Cache and finally to finish a premium version WP Rocket.
JetPack : for his stats, his CDN and his new feature of displaying widgets.
Akismet : to fight against spam.
MailPoet : for newsmetterks
And that’s all ! No need to add or pay the Woo extensions at a high price. With only the plugins above you are ready, your shop is functional and has the main functions required for an ecommerce.
You could however add some extensions for more features, free plugins, resources for Woo or even premiums like Order Limits to limit the number of orders per product or Table Rate Shipping to define your expenses & delivery options in detail.
wordpress ecommerce – Use WooCommerce product variations :
WooCommerce allows you to sell single, grouped, external / affiliate or variable products. It is this last case which interests us, the sale of a product with several variants.
Take the case here of batteries of the same color sold at the same price, if I had to return them one by one, then I would have to create as many product sheets as colors. With the variable product function of WooCommerce it is not necessary, it will be enough for me to define an attribute (color), then to configure the terms (white, black, red, etc) and finally to declare this attribute in the form product.
I could also sell the white battery at a different price, add a specific photo and manage the inventory separately. In short, a function that saves a lot but then a lot of time …